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Crafton Fundraised Imprint: In today’s age of the Internet and social media, the creator economy market has taken on a massive form. Interestingly, apart from startups and manufacturers, investors are now flocking to place their bets in this space.
In line with this, Indian influencer marketing platform One Impression has now announced that it will raise $10 million (approximately ₹82 crore) in its Series-A funding round. It is worth noting that the company received this investment led by the South Korean gaming giant, Crafton.
With this new funding, the company plans to expand its presence, product development and expand its product portfolio in international markets such as Southeast Asia and the United Arab Emirates (UAE).
Earlier in January 2022, the Gurugram-based startup raised $1 million in a seed funding round from angel investors and celebrities including Piyush Bansal (Lenskart), Anupam Mittal (People Group), Olympian Neeraj Chopra and comedian Zakir Khan.
One Impression was started in 2018 by Aksha Gupta and Jeevesh Gupta. The company connects content creators, agencies and agents directly, providing brands with cross-sector influencers tailored to their needs.
Not only this, the startup also offers services ranging from ‘Search’ to ‘Price’ and ‘Payment’ to ‘Compliance’, ‘Government Contracts’, ‘Delivery’ and ‘Campaign Performance Tracking in Real Time’.
As per the claim, it currently has more than 7 million content creators on its platform, which can be useful in everything from FMCG to marketing for brands like e-commerce etc. The platform includes creators from categories such as comedy, beauty, fashion and DIY.
Interestingly, these creators include influencers from rural, tier-2 and tier-3 cities in India, while on the other hand, the platform is home to many Bollywood celebrities and actors who create more than 500 pieces of content in more than 10 languages. 100,000 pieces of content for more brands.
Meanwhile, Crafton seems to be trying to redesign its presence in India, investing more than $100 million in various Indian startups from 2021.
And that too at a time when the company’s very popular Battlegrounds Mobile India (BGMI), touted as an alternative to PUBG, was recently banned by the Indian government. We all know that its PUBG Mobile is also banned in the country in 2020.